Building a venture from scratch not for the faint-hearted, says gourmet tea entrepreneur

12 Jun

See on Scoop.itAfrica’s development

Cote d’Ivoire-born Swaady Martin-Leke is the founder and CEO of YSWARA, a newly launched African tea company that is targeted at the higher-end consumer market. The company is based in South Africa, but sources its teas from across the continent. According to Martin-Leke, the luxury market in Africa offers increasing opportunities with the steady growth in the African middle class and discretionary income.

See on

Leave a comment

Posted by on June 12, 2013 in Uncategorized


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: